For the IDS platform explainer video, we faced the challenge of showcasing the software’s versatility without relying on built-in animations. To address this, we chose to deconstruct the client’s static design elements and add custom animations. This approach allowed us to create a visually cohesive narrative that demonstrated the software’s capabilities and potential workflow improvements. The resulting video aimed to effectively communicate the platform’s features while maintaining an engaging visual style, balancing the client’s needs with creative presentation.
Creative Director, Producer, Motion Designer
April 13, 2024
Design, Motion Graphics, Video